Advertising Age Creativity 50 includes “Girls Who Code” creator Reshma Saujani. The initiative’s website states, “Girls Who Code is a new organization working to educate, inspire and equip 13- to 17-year-old girls with the skills and resources to pursue opportunities in technology and engineering.” Women use the Internet 17% more than men; plus, they represent the fastest growing online and mobile demographic, responsible for over 65% of content on social networking sites. However, women are underrepresented in technology fields. In other words, there’s a dearth of dames in digital agencies too. Sorry, Karen Mallia, but your grand theory doesn’t hold up.
Girls Who Code Founder Reshma Saujani’s Smart Incisive Thinking Makes Her a Creative Problem-Solver
By Shareen Pathak
When Ms. Saujani approached General Electric and eBay about joining her “Girls Who Code” initiative, she couched her proposition in terms big business understands: It’s good for your bottom line, because while the people using your products are women, the ones creating them aren’t.
It’s that kind of smart, incisive thinking that makes her a creative problem-solver. The ex-deputy public advocate founded a program that teaches the basics of technology and engineering to promising young women in New York. It takes off this summer, with more cities and more partnerships planned for 2013.